In a rapidly evolving media
environment, your message must
be clear, cogent and credible.
Connell Wright Media offers expert guidance on editorial policy, strategy, messaging and ethics to news
organizations, companies and nonprofit institutions worldwide. We can help you to articulate the ethics
you live by, train your employees and measure your effectiveness.
Policy development for editorial and social media
Staff training and implementation
Metrics for awareness and compliance
Dean Wright and Joan Connell are award-winning journalists
and experts in developing editorial
standards for national and global media organizations.
After more than 25 years in newspapers and wire services in the US and Canada, Dean joined
the editorial staff at MSNBC.com in Redmond, Washington, in 1996, just as the internet news
revolution began. He became vice president and editor-in-chief in 2003; during his tenure the
site earned a number of awards for journalistic excellence. In 2005, he moved to Thomson Reuters,
where he established consumer websites in Japan, China, India, the UK and US that reached more
than 25 million daily users. As global ethics and standards editor at Thomson Reuters, Dean developed
policies and practices for editorial quality, transparency, social media and anti-bribery/corruption
laws. He worked on numerous ethics training programs as well as establishing metrics to measure
awareness of and compliance with editorial ethics, standards and practices. He now consults with
news organizations worldwide from Bellingham, Washington, USA. Contact Dean
Joan was a 1993 Pulitzer Prize finalist for reporting on religion, ethics and moral issues for Newhouse
News Service in Washington, DC; she then served as editor of the DC-based Religion News Service,
a global source of religion news for newspapers and broadcast organizations. From 1997 to 2005
at MSNBC.com in Redmond, she was executive producer for opinions and developed editorial policies
and standards for the MSN portal. Later, in New York City, as online editor at The Nation magazine,
she directed online coverage of the Bush administration and 2008 presidential campaign. As associate
director of Columbia University’s Dart Center for Journalism and Trauma, she was involved in efforts
to raise ethical standards of reporting on war, crime, natural disaster and other tragic events. She
currently teaches journalism at Western Washington University in Bellingham, Washington, USA.